Program Outline

Conference Check-in

Beat the crowd! Stop by early to pick up your name badge. Lunch is on your own, but we'll have a few treats on hand. This is also a great time to say hello to our partners.

Tony Mancini: Welcome & Overview

Be in your seat and ready to be impressed. The program officially kicks off with an enthusiastic "Hello" from Tony Mancini, principal of SGC Horizon, publisher of Professional Remodeler Magazine. Tony will be your host throughout the conference and his engaging wit and energy will get us off to a great start.

Dawn Dewey: Drive Leads Through the Mail

Make the mail your number one media lead source! Learn how to start generating lots of leads through engaging Direct Mail and Marriage Mail advertising. Topics include ways to stand out in the mail, pairing direct mail with digital to drive response, and using data to drop mail to the right people for maximum impact.

Breakout Sessions: Valuable Insights From Industry Experts

You have options! The breakout sessions are short, so find a seat quickly. Can't decide which one you want to attend? That's OK because you'll have another opportunity tomorrow. These breakouts feature industry leaders who are experts in their topics.

Lead Generation Leadership Training
Become a Top Performer and Motivate Others
Dave Azer, Director of Marketing, BathWraps
Dave's session features step–by–step instructions on how your business can become one of the highest performers in lead generation throughout the home improvement industry. Learn how to improve your ability to lead your call center, event marketing and canvassing teams. You will receive actionable suggestions to enhance your training, processes and leadership skills.

Going Beyond Responsive
What America's Largest Home Improvement Companies Are Doing to Generate More Leads Online
Chris Behan, President, Socius Marketing
The top home improvement companies bring in huge revenues and impressive year-over-year growth. How do they do it? In this session, Chris will share a series of case studies that reveal the methods used by some of America's largest home improvement companies to generate more leads online. Leave this session with actionable items to grow your company.

This One Mistake is Why Your Sales Team is Losing Leads
You're generating leads. This session teaches you how to turn those leads into revenue
Reid Benjamin, Director of Sales, GreenSky
What's your current close rate? 4 out of 10? Higher? Lower? What if there were a single tactic that could increase that rate? And what if that tactic didn't require extensive training or extra work? Well, that tactic does exist. Join us and learn the one tactic that'll help you to stop losing prospects today.

Take A Break

Please take this time to visit with our amazing partners, grab a quick snack and hurry back for a door prize. You must be in the room to win.

Gordon Brott: 17 Actionable Marketing Tips, Tricks and Tools That Will Make Your Campaigns More Effective

Today there are more avenues than ever before to acquire customers. New channels are opening up every year, and new tools are being introduced to take advantage of them. This fast-paced session will focus on both new and classic marketing tactics you can quickly implement to acquire customers more efficiently. Every attendee will leave the session with fresh marketing insights they can quickly integrate into their campaigns.

Brian Diamond: Beat a Path to Consistent and Scalable Lead Generation Through Canvassing

Four years ago Brian Diamond knocked on his first door as the founder of Quality Home Exteriors. Since then, his business has generated over $10M in sales…90 percent of it through door-to-door marketing. Brian will be squelching the myth that canvassing is dead and share how, through the use of technology and analytics, he has been able to drive 50 percent growth year after year. You will leave with a strategy on how you can easily implement canvassing as the #1 source of lead generation for your company.

Customize your Conference: Small Group Sessions with Our Speakers

Did you hear something that made you think, "I want to know more," or "Wait, I have a question!" We have set aside this hour for you to break into groups direct questions to our expert speakers.

Dawn Dewey: Drive Leads through the Mail
Connor Cirillo: Let's Chat About Chat: Messaging, Bots, and the Future of Conversational Marketing
Gordon Brott: 17 Actionable Marketing Tips, Tricks and Tools That Will Make Your Campaigns More Effective
Brian Diamond: Beat a Path to Consistent and Scalable Lead Generation Through Canvassing
Matt Gaither: The Three Pillars of Home Service Success

Matt Gaither: The Three Pillars of Home Service Success

The Home Improvement Industry is changing rapidly, due in part to the shifting behavior and expectations of your consumer. Specifically, the mobile device is now your digital store front for instant engagement. In addition, consumers are even more demanding than they were 10 years ago, expecting fast, premium results. So, how can your business provide that "Magical Experience" for each consumer? During this discussion, we will walk through the 3 Pillars of Home Service success to help prepare your company for the changes to come.

Please join us for food, drinks and fast-paced pub quiz!

This is the way to end the day and to sort the pros from the amateurs! Grab some friends, give yourselves a ridiculous team name, and put your wits to the test. Yes, it's the pub quiz. Jump on the bus and go with us to Ram Restaurant & Brewery for a couple of hours of food, beverages, quizzes and prizes!

Breakfast

Join us for coffee and a continental breakfast as we start our conversations for the day.

Tony Mancini: Introductions & Opening

Tony is back to kick off the day. You know, announcements, review of yesterday and all that stuff. Don't miss the chance for another great door prize, but if you aren't in the room, your chances of winning are, well, zero.

Kate Ewing: The Secrets of TV Advertising

With the ever-changing media landscape, it's hard for home remodelers to know where to spend their marketing dollars. Kate Ewing is here to say there is still power in TV. She'll take the audience through the televised-ad process step by step, explaining not just how to find the right messaging and produce your company's commercial, but also the nuances of media buying, the potential of the halo-effect, and how to evaluate effectiveness when all is said and done.

Drew Barto: Six Surefire Strategies for Generating Leads & Sales Through Facebook Advertising

Chances are you or someone in your company has created a Facebook page for your business. But are you using Facebook ads to generate leads and sales today and to build lists of potential future buyers? Do you even know how and where to get started? Drew Barto will walk you through the six types of ads he's found to be most effective at generating leads on Facebook and, most importantly, he'll show you how to create laser-focused target audiences consisting of the people most likely to purchase your products. He'll share with you an example of how he spent just $500 to promote a window giveaway on Facebook that resulted in nearly 200 sign-ups, 30 appointments, and 14 sales totaling over $140,000 in revenue over the course of one year.

Customize Your Conference: Valuable Insights from Industry Experts

Couldn't decide on a breakout session yesterday? You're in luck! Select a different session today led by one of our industry leaders.

Lead Generation Leadership Training
Become a Top Performer and Motivate Others
Dave Azer, Director of Marketing, BathWraps
Dave's session features step–by–step instructions on how your business can become one of the highest performers in lead generation throughout the home improvement industry. Learn how to improve your ability to lead your call center, event marketing and canvassing teams. You will receive actionable suggestions to enhance your training, processes and leadership skills.

Going Beyond Responsive
What America's Largest Home Improvement Companies Are Doing to Generate More Leads Online
Chris Behan, President, Socius Marketing
The top home improvement companies bring in huge revenues and impressive year-over-year growth. How do they do it? In this session, Chris will share a series of case studies that reveal the methods used by some of America's largest home improvement companies to generate more leads online. Leave this session with actionable items to grow your company.

This One Mistake is Why Your Sales Team is Losing Leads
You're generating leads. This session teaches you how to turn those leads into revenue
Reid Benjamin, Director of Sales, GreenSky
What's your current close rate? 4 out of 10? Higher? Lower? What if there were a single tactic that could increase that rate? And what if that tactic didn't require extensive training or extra work? Well, that tactic does exist. Join us and learn the one tactic that'll help you to stop losing prospects today.

Take A Break

Grab a quick snack, visit with our cool partners and hurry back inside for a door prize. Don't be late! We have an interesting and insightful panel next up on the program.

MEET THE EXPERTS: Panel Discussion moderated by Erika Taylor

Panel Members:

Mike Damora, Co-Founder, Remote Sales Force
Chris Behan, President, Socius Marketing
Reid Benjamin, Director of Sales, GreenSky

Ryan Parsons: Better SEO

Does your website show up in Google searches? In searches anywhere? If it doesn't there's a reason. It's all about search engine optimization, better know as the dreaded SEO: initials people know but don't really understand—which is where Ryan Parsons sees an opportunity to educate and inspire. As someone who's helped build niche contractor Brothers That Just Do Gutters into a company operating in six states, he aims to impart on his audience the lessons he's learned about getting your business noticed online.

Customize your Conference: Small Group Sessions With Our Speakers

Again, you have the chance to choose the topic or speaker on today's agenda that interests you most. Choose your small group to make this conference a custom fit for you!

Kate Ewing: TV Advertising
Drew Barto: Six Strategies for Generating Leads & Sales Through Facebook Advertising
Ryan Parsons: Better SEO
Brian Gottlieb: Building the Best Sales Team

Brian Gottlieb: Building the Best Sales Team

For many remodelers, the company's top lead generator is its owner. Gottlieb sees this as a problem—one he hopes to solve for his audience. From how to recruit, to how to train, evaluate, and build a compensation structure that reinforces lead generation goals, Gottlieb will walk his audience through the process of putting together a truly effective sales team.

Closing Remarks

We all leave the conference as winners, but don't leave just yet. Hang around for the final remarks, announcements and that outstanding final door prize. Who will take it home? The winner must be present to accept the prize.

Did you enjoy Extreme Lead Gen 2018? You will receive a survey soon. Will you help us out by giving your comments and suggestions?

See you in 2019! Safe travels.